Archive for October, 2012

The Zen of “The Zen of Steve Jobs”

The Buddha, the Godhead, resides quite as comfortably in the circuits of a digital computer or the gears of a cycle transmission as he does at the top of a mountain or in the petals of a flower. To think otherwise is to demean the Buddha—which is to demean oneself (26).

—Robert Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry into Values

I read Walter Isaacson’s biography Steve Jobs with one end in mind, really. I wanted to see how the influence of Zen on Jobs’ thinking was portrayed in the book. And the main reason I wanted to do that is because I wanted to write about the graphic narrative, The Zen of Steve Jobs, sponsored by Forbes and produced by the creative agency Jess3. But I felt that I needed a bit more background in order to do so.

The Zen of Steve Jobs is a “reimagining” of the friendship between Jobs and Kobun Chino Otogawa, a Zen priest and close friend and teacher to Jobs for many years. Our story begins with Jobs seeking out Otogawa after his departure from Apple in 1985, and after a ten-year absence from the Tassajara Zen Mountain Center. He arrives at Tassajara with the intent of learning about ma, one of the underlying principles informing Zen aesthetics. He explains to Otogawa that the computers he’ll be creating at his new company, NeXT, will be superior products not just because of their technological features, but also because of their perfected design—and asks Otogawa to help him understand in greater depth the relationship between objects and the complementary space they inhabit. Otogawa responds, “I cannot. You must experience ma.” He then proceeds to teach Jobs kinhin, or walking meditation. Continue reading ‘The Zen of “The Zen of Steve Jobs”’

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